Building a contact list is essential for any business, the database is part of the business assets and gives you proprietary rights unlike followers on social media.
Sending out regular high quality content that adds value is a great way to stay top of mind and gain visibility.
Here are some ideas for a beauty business newsletter that you could consider:
💫 Seasonal Beauty Tips:
Provide tips and advice on how to adjust beauty routines according to the current season. For example, skincare tips for summer or winter, makeup trends for fall, etc.
💫 Product Spotlight:
Highlight a specific beauty product each newsletter, discussing its benefits, how to use it, and why it's worth trying.
💫 Client Testimonials:
Share success stories and testimonials from satisfied customers who have tried your products or services.
💫 How-to Guides:
Create step-by-step guides on different beauty techniques, such as creating a smokey eye look, mastering the art of contouring, or achieving a flawless base.
💫 Industry Trends:
Share insights on the latest beauty trends, upcoming products, and innovations in the beauty industry.
💫 Beauty Q&A:
Include a section where readers can submit their beauty-related questions, and provide expert answers and advice.
💫 Exclusive Offers:
Provide special discounts, promotions, or exclusive deals for newsletter subscribers to encourage engagement and loyalty.
💫 Meet the Team:
Introduce your team members, share their expertise and background in the beauty industry, and create a personal connection with your readers.
💫 Behind the Scenes:
Give a glimpse behind the scenes of your beauty business, showcasing the process of creating products, testing new formulas, or preparing for events.
💫 Beauty Inspirations:
Share inspirational stories, quotes, or images related to beauty and self-care to motivate and inspire your readers.
I hope these ideas help inspire your beauty business newsletter content! We can help you build you visibility and boost your marketing strategy. Book a complimentary Business Strategy Session just click this link and let us know your availability. Can’t wait to work with you & see you shatter your glass ceilings… dreams do come true 💫
Thank you for reading, if this was useful please 🩵 and if it could help someone in your network, please share.
Thank you ~ Diana x
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